Welcome to Kroger Precision Marketing
Partnering with Kroger and 84.51° allows you to truly connect with Kroger customers. By gaining unique insights from Kroger purchase data, we help you deliver the right message to the right customer in the right way.
Several key advantages help us meet your brand goals:
Unparalleled Industry Leader
Grow your brand equity alongside Kroger, the third largest retailer.
Always Customer-focused
We know our customers better than anyone. Optimize your investments by directly reaching the most responsive customers on their terms.
Exclusive
Access
Our partnership gives you exclusive access to customer insights based on Kroger purchase data and 84.51° science.
Massive
Scale
We capture 97% of transactions from 60MM households annually across 2,800 stores and 35 states. Our e-commerce footprint continues to grow with ClickList stores and alternate fulfillment options making convenient shopping alternatives accessible to customers.
Integrated Planning
& Activation
Our expertise in retail, CPG, marketing and media allows us to create holistic campaigns and seamless customer experiences.
Closed-loop
Analysis
Post-campaign, we analyze exposure, participation and sales from actual Kroger customers to understand what worked, making each campaign better than the last.
Discover our media solutions
With best-in-class science and analytics from 84.51°, we are able to transform customer data into personalized communications and experiences with your brand.
View solutionsLearn about our customer-first approach
Meet our customers. They’re unique, they’re loyal, and we put them first in everything we do. And that means we communicate with each of them in meaningful ways, deepening their relationship with your brand.
