Meet Libby
Get to know the quintessential Kroger customer: who she is, what she likes, and how she shops. With exclusive data on 60MM customers, we can help you reach the right customers to meet your brand objectives.
She shops prepared foods 2x more than average shoppers
She is an avid coupon user and downloads them on Kroger.com
She plans shopping trips on her mobile device
She is a working mom
She receives offers through email, direct mail and across the web
She wants to add healthy habits to her family's routine
Our advantage
Nine million people shop at Kroger (the 3rd largest retailer) each day, and we capture 97% of those transactions. A relationship with Kroger gives companies exclusive access to customer data and 84.51° science on a massive scale.
annual visits
stores in 35 states
households
Best-in-class data builds relationships
84.51° gathers exclusive purchase data from Kroger Plus loyalty cards to understand customers at a deeper level. With these insights, we can personalize experiences for each customer, making them feel appreciated and gaining their loyalty in return.
Rich Attributes
UPCs
Size, price, gluten-free, low-sugar, kosher, etc.
Transactions
Trade & coupon support, tender, time of purchase and basket info
Stores
Format, size, planograms, and location
Shoppers
Lifestyle, price sensitivity, generations, HH size and income
400+ merchandise categories
Food, drug and merchandise
Multi-format
Grocery, convenience, pharmacy and low price
Demo-distributed
Household panel
Ethnic panels
Largest Hispanic panel
